Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

FROM THE EXECUTIVE EDITOR

Performance Racing Industry

SHUTTER SPEED

RACE SHOP • Be the go-to source for all the latest parts and services to enhance your customers’ motorsports programs.

ASK THE EXPERTS MOTORSPORTS STREAMING SERVICES • A behind-the-scenes look at how two motorsports streaming service providers are improving the viewing experience.

NEWLY APPOINTED ANDY LALLY • One of road racing’s most successful drivers retired from a 30-plus-year career to become the new president of Trans Am.

INDUSTRY INSIGHTS BLUE OFFUTT • Ordinary cars and drivers have extraordinary adventures in open road racing, which also serves as a creative entry point into motorsports.

RULES FOR THE UNRULY • HOW REGULATIONS AIM TO KEEP SPRINT CAR RACING IN CHECK.

FREE DIGITAL MAGAZINE SUBSCRIPTION

MIDGET RACING ROUNDUP • WHAT DOES THE 2025 SEASON HOLD FOR NATIONAL AND REGIONAL MIDGET SERIES?

SMALL BUT MIGHTY • MICRO SPRINTS AND MINI SPRINTS MAKE THE CASE TO BE THE ULTIMATE ENTRY-LEVEL SEGUE INTO OPEN WHEEL RACING.

RACERS NEW AND USED PARTS WAREHOUSE • When used parts sales migrated to the internet and acquired a somewhat dubious reputation, the Dietrich family reinvented their used parts warehouse as a new-parts retailer—while continuing to offer selected testing and rebuilding services.

FORDS UNLEASHED • WHILE THE COYOTE PLATFORM IS CLOSE TO PEAKING IN PERFORMANCE OPPORTUNITIES, GODZILLA IS A MONSTER READY TO BREAK FREE.

DATA DRIVEN • IMPROVE YOUR CUSTOMERS’ ONLINE EXPERIENCE — AND BRING IN MORE SALES—WITH THE HELP OF SEMA DATA.

SEMA DATA FOR RESELLERS

POWER MASTERS • HOW TODAY’S RACE DRIVELINE COMPONENTS ARE DESIGNED AND MANUFACTURED TO ENDURE EVER-INCREASING LEVELS OF HORSEPOWER AND TORQUE.

CRANKSHAFTS: COST VS. PERFORMANCE • CRANKSHAFTS THAT WON’T BREAK—AND WON’T BREAK THE BANK.

TRENDING TO THE CENTER

INDUSTRY NEWS

PRI EDUCATION LOGO VS. BRAND • What is the difference between a logo and a brand, and how does that translate into meaningful connections with your fans?

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.